Imagine an ICCA ranking for impact
September 29, 2026
Most international association meetings are small, yet our headline metrics are built around the biggest 8%. Time to measure what changed.
Insights
Notes on event design, legacy and the future of international meetings. Short versions appear first on LinkedIn.
Most international association meetings are small, yet our headline metrics are built around the biggest 8%. Time to measure what changed.
More than half of respondents chose lasting impact as the mark of a successful event. Why it quietly drives attendance, revenue and network.
Most events run smoothly. Far fewer change anything. Why the real challenge is usually design, not organisation.