Imagine an ICCA ranking for impact
Most international association meetings are small, yet our headline metrics are built around the biggest 8%. Time to measure what changed.
The outcome we value most is the one we plan for least
More than half of respondents chose lasting impact as the mark of a successful event. Why it quietly drives attendance, revenue and network.
Well-organised is a low bar
Most events run smoothly. Far fewer change anything. Why the real challenge is usually design, not organisation.